Careismatic

Healing Hands, Infinity & Dickie *Part of a larger multi-brand campaign

Art Director & Production
50+ Assets

Discover

The Prime Day campaign promoted a 20% off offer across multiple Careismatic brands. The key challenge was creating cohesive promotional creative while ensuring each brand maintained its own visual identity, particularly with a limited selection of available imagery.

Design

I developed distinct creative directions for each brand. Dickies leaned into a darker, more sultry aesthetic, Infinity took a more editorial approach, and Healing Hands focused on a neutral, refined visual language. Across each direction, the sale remained prominent without overpowering the brand experience.

Define

To manage the variety of formats and brand treatments efficiently, I established formatting and production systems before beginning the asset build. This created a consistent framework that allowed the creative to scale while maintaining the unique characteristics of each brand.

Deliver

I led the art direction and production of 50+ assets across Healing Hands, Infinity, and Dickies. The combination of upfront systems, intentional art direction, and flexible design allowed each brand to feel distinct while delivering a cohesive Prime Day campaign.