Careismatic

AllHeart, MedCouture & Healing Hands *Part of a larger multi-brand campaign

Art Director & Production

75+ Assets

Discover

Black Friday and Cyber Monday are some of the biggest promotional moments of the year, requiring creative that could capture attention quickly while still feeling authentic to each individual brand. My work focused on AllHeart, MedCouture, and Healing Hands within a larger multi-brand campaign.

Design

Each brand required a distinct visual approach. For AllHeart, I used motion graphics to create a short-form video designed to immediately draw attention to the promotion. For Healing Hands, I leaned into natural shapes, organic color, and a more refined visual language that aligned with the brand’s identity.

Define

With multiple brands and formats in play, maintaining brand distinction while supporting one unified promotional message was key. I developed creative treatments that allowed each brand to retain its personality without losing the urgency and impact of the Black Friday/Cyber Monday campaign.

Deliver

I created 75+ assets across the three brands, contributing to a larger campaign totaling 250+ assets across the broader creative team. The final work balanced promotional impact with the individual visual identities of each brand across static and motion applications.