Careismatic

Cherokee | Ultra, Revolution, Infinity Pursuit & Achieve

Art Director & Production Lead

105+ Assets

Discover

The objective was to refresh collection and homepage banners across the Cherokee website and drive renewed interest in multiple product lines. The primary challenge was finding new ways to elevate existing product photography and make familiar imagery feel fresh again.

Design

I approached the existing photography as a starting point rather than a limitation. Through composition, color, typography, cropping, and visual layering, I developed distinct treatments that gave each collection a more dynamic and contemporary presence.

Define

Because the banners needed to work across both desktop and mobile experiences, I established flexible compositions and formatting systems that could adapt across placements without sacrificing visual impact or product focus.

Deliver

I led the creative production of 105+ assets across multiple website rollouts. By reimagining existing photography through bold compositions and thoughtful design, we transformed previously overlooked imagery into engaging visual moments designed to capture attention and encourage exploration.