Holiday

Jazz worked as the production designer for Target’s holiday campaign, creating a wide range of visual assets for social, digital, and video platforms. She collaborated with a large, cross-functional team to translate the campaign concept into engaging visuals that aligned with Target’s brand guidelines. A key part of her role was designing adaptable templates to streamline the weekly production of digital ads featuring different promotions and offers. By developing an efficient system for updating content, Jazz helped the team maintain consistency, meet tight deadlines, and scale the campaign seamlessly across multiple platforms throughout the holiday season.

A Target cardboard box with a Nintendo Switch Animal Crossing themed handheld console in the box, set against a red background.

2023

2023 •

Video

Social & Digital

Target promotional sign with red background and white text advertising Black Friday deals.
Red background with white text and the Target logo, promoting daily deals with the message 'deal of the day' and encouraging shopping for great daily deals with Circle.
Red Target gift box. Sparkly red gift box. red. gift.
Logo for the clearance run event with a yellow geometric background and black text.
Target holiday price match guarantee flyer with red background, white text, and red and green striped accents.
A Christmas gift box wrapped in paper with red, green, and white diagonal stripes, decorated with a big red satin bow, on a red background.
Two women smiling and hugging against a pink background, one wearing a red puffer vest and long sleeve top, the other in a pink and red striped fuzzy sweater and a green scarf, with colorful eyeshadow.
A man with closed eyes holding headphones over his ears, sitting in front of a green screen. Two other people are in the background.
Two children looking through a red door window with excited expressions, red target boxes stacked on the floor, featuring a dog with sunglasses and a delivery van with target logos.

Production Designer: Jazz Johnson | Project Managers: Tony Rivera, Madison Ordner, Lauren Atwell | TC Team Lead: JacobPasterski | Engagement Manager:  Megan Sigelman | Lead Strategist: Jenna Richardson | Creative Lead: Tesia Jurkiewicz, Heidi Shellum | Motion AD:  Michael Greenwell | Copy: Craig Lesterson, Carolina Sotola | Video ADs: Jen Trotter, Dana Christopherson | Social ADs: Abby Meyer, Bobby Rogers | Digital AD: Derek Huber | PDs: Spencer King, Mike Dietsche | Producers: Michelle LappinDay, Natasha Nikola | Product Producer: Ali Monson | Execution SL CW: Karina Mora

Target advertisement offering 10% off holiday gift cards, featuring Christmas-themed gift card designs with festive artwork and a red 'learn more' button.
Target's Black Friday deals advertisement with a white cartoon dog mascot holding a shopping cart, on a red background with geometric corner pattern.